Your Marketing Sucks: (see details inside)

Stop throwing thousand-dollar bills out the window and camouflaging spending as marketing! Your Marketing Sucks cuts through the myths that claim marketing is about advertising, public relations, or direct mail. You should stop all marketing until you know how each component of your program justifies itself in dollars and cents and fire your advertising agency if it even thinks about applying for ...
By Mark Stevens
Paperback: 240 pages
Publisher: MSCO Inc. (October 17, 2013)
Language: English
ISBN-10: 9780615823331
ISBN-13: 978-0615823331
ASIN: 0615823335
Product Dimensions: 6 x 0.6 x 9 inches
Format: PDF Text djvu ebook
Reviews:
I discovered this book because its author was one of the few people to defend Rush Limbaugh against the thought police. I had to buy the book to support such a courageous stand. When I started to read the book I realized it has a lot of practical advice on how to get anything (but especially marketi...
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