Where the bloody hell are you: National identity, social heritage and stereotypical manipulation

The Author examines the ‘Where the bloody hell are you’ campaign and its varying global response. In this study, he indicates whether the slogan 'bloody hell' is to make responsible for the adverse outcome, or if other factors might have caused global controversies. The aim of his study is to understand Tourism Australia’s (TA) approach to advertising and how stereotypes of Australians were formed...
By Michael Feichtner
Paperback: 52 pages
Publisher: AV Akademikerverlag (November 17, 2012)
Language: English
ISBN-10: 3639459199
ISBN-13: 978-3639459197
Product Dimensions: 5.9 x 0.1 x 8.7 inches
Format: PDF ePub TXT book
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