4M Personal Branding: The Proven 4 Step Program To Building A Powerful Personal Brand
The “4M” approach to personal branding provides you with a step-by-step guide to defining, communicating, and monetizing your brand while also looking ahead to ensure an optimum degree of brand flexibility and sustainability.The 4M's are Market, Message, Money, and Meaning.Market – Mapping your customers’ business and emotional needs into a truly differentiated and effective value propositionMessa...
By Bjorn Austraat
Paperback: 94 pages
Publisher: CreateSpace Independent Publishing Platform (September 17, 2012)
Product Dimensions: 5.5 x 0.2 x 8.5 inches
Format: PDF ePub TXT ebook
What is it that convinces you to purchase products associated with a certain brand? Is it the promise that the product will perform reliably and deliver the desired results with every use, or perhaps that the brand is innovative and frequently introduces new products that complement the items you al...
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